Conventions analysis double page spread

This double page spread is from Q Magazine, the same magazine as the cover and double page spread, therefore it jas the same ideology, institution and audience. However, the language and representation can change with each article.
In this case, the genre of music has changed so the language of the article has changed too. The first thing you see when looking at the double page spread is Jay-Z, he is what the article is about and there is an image of him taking up a full A4 sized page, this connotes that he is important to the article as he is taking up such a large space of it. The image isn't edited too much, it has a red shaded half to it as this is following the colour scheme of 'Q' magazine. Next, you see the very large red 'J' this is to symbolise Jay-Z, this also is in the same font as the masthead of 'Q' so it is following the same style. There is a quotation from Jay-Z in bold red text. Again this is following the colour scheme and style of the magazine. To the right hand side of this there is the logo of 'RapRadar' which is a Rap company. This is a sponsorship to Jay-Z and generates income for him, 'Q' magazine including this logo also generates further income for them. This relates to the institution as Q only really writes articles on the most popular of artists, as they are the most profitable of names.