Thursday, 1 October 2015
My reader profile
My reader profile is very mixed and my product could be purchased by many people. However, due to my research, both primary and secondary, I have some important information which can affect my final product. My readers are generally quite young, and listen to a lot of music a week. They also follow the current trends in a lot of things, such as clothing, food, technology and social media. They use many social media applications such as Facebook and Twitter, and watch lots of videos on apps such as YouTube and Vine. They enjoy watching films, both in the cinemas and on DVDs. They occasionally partake in sports and play video games.
Demographic research
I have found that, 2/3 of my readers are male and 1/3 females. They also are generally quite young with over 3/4 being 14-20. The average household income of these are roughly £25,000-£49,000.
Psycograhic research
I have found that the people who answered my questions have a very wide range of favored artists, from Ed Sheeran to Sia. As Pop is such a large genre and is a genre for many sub-genres the favorite artists can be a lot different.
I found that my readers listen to a lot of music a week, at least two hours and over half of my answers said they listen to over five hours of music per week. I also concluded that not many of them attend live music events with 77.78% attending 0-2 events per year, non of them attend 3-5 events a year and the remaining 22.22% attending over six events per year.
My readers are attracted to a magazine for many different reasons. The main reason being recognizable artists, this means I must have cover lines featuring popular artists in my genre. The next major factor is content this means I must put quality content as my cover lines and on my contents page. My readers also value price as an important factor when buying a magazine, and they are prepared to pay around £2.50-£4.00 for one, depending on the quality and content in it. Next is free items and bright colours. The free items that would be liked the most would be a CD or a voucher of some sort, with make-up not being preferred with 75% of answers saying that make up was the least wanted gift. Finally, I found that the favorite way of listening to music is shared by two main ways, downloaded music (On mobile phones and tablets.) and Streaming music on apps and websites such as YouTube, Spotify and Apple music. The other ways of music accumulating to the 100% are live, which was 23% and on a CD or Vinyl which was 11%
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