Reader profile research

-Explain what a reader profile is

-Show an existing reader profile and break down each area and state why it is important for a magazine to understand their audience and profile their readers. For e.g. what type of audience does it attract? Gender ratio? Age or reader? Social class bracket? Where they distribute? What makes it desirable/ the audiences want to consume it?

-State what you think your reader will want

-What is the purpose of a reader profile?

-How will a reader profile help sell your product?



ABC1 Demographic Table: Band E- Casual/Lowest Grade Workers. These people are often very low skilled. People like this might be retired, a student or non-working. Low amount if disposable income.  Band D- Working class. amount if disposable income.  Band C2- Skilled working class. fairly low amount if disposable income. May occasionally buy a magazine. Band C1- Lower middle class. Average amount if disposable income. More frequent purchases of magazines. Band B- Middle class. Higher amount if disposable income. Possibly subscribed to a monthly magazine. Band A- Upper middle class. High amount if disposable income. Often purchases magazines, companies target this band specifically as they are more likely to purchase their magazine  Demographic information is the hard unquestionable data about the people buying the magazine. These are, age, gender, income, location. Psycographic information is opinion based data, questions such as: What music do you like? What bands/artists do you like? How much do you spend on music concerts per year? Whats your favorite brand? How do you consume music? (Download/ Stream/ Radio/ CD/ Vinyl) How many hours per week do you listen to music? A reader profile is something a company produces to identify their typical reader. This can specify their: Age, gender, social class, their location, hobbies, and general likes. Gathering this information is important as it allows the company to target specifically a group of people who buy their product. Q Magazine Reader analysis. A reader profile for me will help me recognize what my reader is like and what they will want to see on my magazine. It will show what their interests are, their information and their location.