- Through this process, I have found that my audience will be mostly males, (68% Male/ 32% Female).
- I also found out that they will be fairly young as they had a median age of 25.
- They didn't make lots of money.
- Their favorite artists were Ed Sheeran, Adele and Sia.
- They said that the most important aspect of buying a magazine was recognizable artists.
- Their most used way of consuming music was through streaming and listening to downloaded music...
- ...and they listen to this over 5 hours a week.
- However, they don't visit live music events often.
Answers from Olly Edson
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